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Activities and Motivati...
Travel Activities and Motivations Survey
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| Geography: |
Canada and USA |
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Frequency: |
conducted in 1999/2000, with updates in 2002, to be conducted 2005/2006 |
| Summary: |
Two comprehensive household surveys (one in the USA and one in Canada)
to:
- Identify a large number of existing and potential consumer markets
for Ontario;
- Measure the likelihood of these consumer markets being attracted
to vacation experiences in Ontario that offer or might offer these
kinds of products;
- Create packaging opportunities for each of these markets;
- Determine how to reach these markets (i.e. in terms of communication
strategies);
- Provide information on how to better fine-tune and target existing
marketing campaigns.
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Release: |
2005/2006 to be released by October 2006 |
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Format: |
Reports in Microsoft Word and PowerPoint |
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| Cost: |
No |
| Contact: |
Ministry of Tourism and Recreation
Tourism Branch
700 Bay Street, 15th Floor
Toronto, ON M7A 2E1
Tel: 416.314.7325 Fax: 416.314.7341
http://www.tourism.gov.on.ca/english/research/travel_activities/index.html
e-mail: tourism.research@mtr.gov.on.ca
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| Variables: |
n/a
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